Identify your readers' purchasing power in real-time through the power of their smartphone, laptop, or desktop. Mechanically increase eCPMs on your high-end traffic - 100% cookieless.
100% Cookieless & GDPR/ITP friendly
Currently, on your Ad Server, an impression is an impression.
When a reader lands on your site with the latest iPhone 17 Pro Max you don't know it. You apply the exact same price floor as you would for a reader using a five-year-old, entry-level smartphone.
Your advertisers (Luxury, Banking, Automotive) are desperately seeking this high-income demographic. But because your infrastructure cannot differentiate Ultra-premium from Mass-market audiences at the time of the bid, you end up underselling your best inventory at the average market price.
You deprive yourself of the ability to sell your best audiences at top dollar.
Forget browsing history. Your readers' hardware is the best indicator of their purchasing power. ScaleDynamics has built Impulse: an evaluation micro-engine that analyzes the device, not the individual.
Impulse analyzes the user's device in real-time at page load time, calculates the raw hardware capability and cross-references it with the user's ecosystem (OS) to assign a commercial value score of your ad inventories: The sd_inventory_tier.
High-end ecosystems (iOS/Mac) and recent flagships. The holy grail for premium targeting.
The core of the market. A standardized and predictable audience.
Entry-level and aging devices.
Stop letting buyers dictate the market price of your highest-performing inventory.
Give your sales teams a massive new selling point. Package exclusive "Ultra-Premium Hardware" segments and sell them at premium CPMs to captive advertisers via Private Marketplaces (PMP) or Programmatic Guaranteed (PMD) deals.
Inject the sd_inventory_tier into your pricing rules (Ad Server / SSP). Automatically raise your Price Floors by 30% to 50% on all Ultra-premium traffic. DSPs will have to pay the fair price to access this audience.
Impulse is based on the database of our community benchmark Speedpower.run, which contains millions of samples from multiple devices (mobile, desktop, laptop, TV...).
We evaluate the device's capabilities (Hardware), not the human being. No Personally Identifiable Information (PII), no consent required, totally immune to ITP (Safari/iOS, macOS).
A simple JavaScript tag deployed via Google Tag Manager (GTM) or Prebid. Zero developer overhead.
Front-end execution, off the main thread. Zero impact on your Core Web Vitals.
Don't change anything in your architecture today. A 100% passive audit over a full 24-hour cycle is enough to capture the exact reality of your readers and calculate your ROI.
Deploy our tag silently via GTM. In just 24 hours, we map the audience value of your traffic and deliver a report describing the mapping of your traffic by Tier and showing the exact volume of Ultra-premium impressions you are currently under-monetizing.
AdOps Integration (5 min)
Copy and paste our tag via your Tag Manager. Fast and requires zero technical effort.
100% Invisible (Read-Only)
Zero impact on your auctions, your Core Web Vitals (load times), or the user experience.
100% GDPR Friendly
Raw hardware measurement, no personal data collected. Total respect for privacy.
The Deliverable: A total traffic map and financial projection quantifying the revenue you are currently leaving on the table (from Ultra-Premium+ to Mass-Market).